Editorial draft

What to test before an expensive decision

State the decision in one sentence. Then write down what needs to be true for it to make sense.

Which assumptions have actually been tested? What would change your mind? What happens if the central assumption is wrong? What small test could you run before making a major commitment?

The answers do not guarantee the right choice. They make the foundations of that choice visible.

Prepared for the website concept; subject to the author's editorial review.